October 18, 2018

Setting the Right Price for an Effective Sale

A home’s selling price is a determining factor for buyers. They will not waste time visiting a property if they don’t know the selling price in advance. It's therefore essential that you establish the right selling price from the outset, in order to successfully conclude your transaction as quickly as possible.

Signe de dollard dans un cahier


The initial price that is established for a property is crucial: if it’s too high, it will scare away potential buyers and lengthen the selling process. If it’s too low, or lower than the value of the property, it will inevitably end up costing you money. However, setting a fair price enables you to sell your home in a reasonable time frame while getting the most from your transaction.

A real estate broker who accompanies you throughout the sales process has access to a wealth of information to properly determine the fair value of your property. Your broker can perform an extensive comparative market analysis, as they have access to information about properties that are similar to yours that sold in your neighbourhood over the last few months. Your broker can also effectively assess the impact that your renovations have on the value of your property. They will also provide an accurate picture of current market conditions, an important factor when it comes time to set a price.

Thanks to their experience and advanced tools, real estate brokers are the best placed professionals to help you identify the right selling price for your home and conclude your real estate transaction.


See also:

5 Reasons to Team Up With a Broker

First-Time Buyers: Avoid These Mistakes!

Inclusions and Exclusions: What You Need to Know

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